Blue River Promotions specializes in providing radio promotion services to independent artists in a variety of formats including Americana, folk, AAA, and roots rock.
Specializing in “new and emerging” artists, our campaigns draw from a database of over 500 contacts whose programming is based primarily on the merit of the music. These forward-thinking stations include college, non-comm, community, commercial, internet, cable-driven, and satellite radio.
Our relationships have been developed over the years based on a track record of providing exceptional music. We only work with albums that we truly feel enthusiastic about as we are well aware of how important the quality of the music is to the success of any campaign.
As everyone’s objectives are different, campaigns are customized to fit each client’s specific needs. Whether you are debuting your first CD or are a seasoned pro, we will plan your strategy accordingly. We offer both regional and national programs designed to help “build your story.”
While securing full rotation or specialty play; in-studio and/or phone interviews; album or artist spotlights; or hitting the charts, our goal is always to build the awareness needed to successfully develop and increase your fan base.
Drawing from over 20 years of experience in music publicity and marketing, Lisa Grey of Blue River Promotions provides radio promotion services to independent artists in a variety of genres. Specializing in "new and emerging" artists, she has successfully introduced many new artists to both industry and general audiences nationwide.
In addition to her professional involvement in the music field, Lisa’s passion for music carries over into her local community. She has been an active volunteer in the New York music scene, working with such organizations as The Golden Apple Coffeehouse, Tribes Hill, The Pleasantville Music Festival, the American Roots Music Festival at Caramoor, and many more.
Lisa had worked extensively with The Garland Appeal, a charity supported by Sir Paul McCartney, which commemorated the incredible life of Linda McCartney. The organization had promoted a music series featuring independent artists. Proceeds went towards raising funds to fight breast cancer. In addition to handling their radio promotion, she had been involved in managing several promotional events for the organization. She has also consulted on numerous articles on the music scene including several with The New York Times.